Google Business Profile - How to Share Access to Any One

Quick Summary

If you want to collaborate with a teammate, marketing agency, or freelancer to manage your Google Business Profile (GBP), it’s essential to know how to share access correctly. This updated 2025 guide walks you through the steps — with clear visuals — to ensure safe and effective collaboration.

What Is Google Business Profile?

Google Business Profile (formerly Google My Business) is a free tool that lets you manage how your business appears on Google Search and Maps. With it, you can:

• Update business info (name, hours, services, etc.)

• Post updates, offers, and events

• Respond to customer reviews

• Track insights like views, calls, and direction requests

A well-managed GBP helps boost local SEO and builds trust with potential customers.

Why Share Access to Your Google Business Profile?

Sharing access is useful when:

• You're working with a freelancer or digital marketing agency

• You have a team member handling reviews or updates

• You want partners or co-founders to have visibility and control
  

Instead of sharing your login (which is unsafe), invite them with the right permissions.

Google Business Profile User Roles Explained

Role: Primary Owner - Owner- Manager

Best For: Business owner or founder - Marketing lead or partner - Freelancer or team member

🔐 Only one Primary Owner can exist at a time.

How to Share Access to Google Business Profile (2025 Edition)

There are two ways to add users: via Google Search (newer way) or the Business Profile Manager dashboard (classic way). Let’s go through the first one with step-by-step screenshots.

🔹 Method 1: Add Users via Google Search

Step 1: Search for Your Business

Open Google and search for your business name while logged into the account managing the profile.

Step 2: Click the Three-Dot Menu (⋮)

In the “Your business on Google” panel, click the ⋮ icon.
Step 3: Open Business Profile Settings

Choose “Business Profile settings” from the dropdown.

Step 4: Click on “People and Access”

This is where you can manage users.

Step 5: Add a New User

• Click the Add button

• Enter the user’s email address

• Choose a role (Owner or Manager)
  

• Click Invite
  
  

Step 6: User Accepts Invitation

They’ll receive an email from Google. Once they accept, they’ll have the role you assigned.

🔹 Method 2: Add Users via Business Profile Manager Dashboard

For those managing multiple locations:

1. Go to https://business.google.com/

2. Choose your location

3. Click Menu (⋮) → Business Profile Settings

4. Go to People and Access

5. Add the user just like in Method 1
   

⚠️ Common Mistakes to Avoid

• Giving “Primary Owner” access to agencies

• Sharing your own Google account password

• Using personal email addresses instead of work ones

• Not revoking access when someone leaves your team

• Confusing Google Business with Google Ads access

How to Remove or Change a User

To remove a user:

1. Follow the same steps until “People and Access”

2. Click the X next to the user's name

3. Confirm removal

To change roles, click Edit Role and select the new one.

Tips for Freelancers & Agencies

• Always ask for Manager access, not ownership
  

• Use a dedicated Google account for managing clients
  

• Organize clients in an agency dashboard for easy access
  

• Send a reminder to check spam if they don’t get your invite
  

❓ FAQs

Q: Can I have multiple owners?
Yes, but only one Primary Owner.

Q: Didn’t receive the invite email?
Ask the person to check their spam or promotions tab.

Q: Can I transfer ownership later?
Yes, assign someone as an Owner, then promote them to Primary Owner.

Final Thoughts

Sharing access to your Google Business Profile is essential for smart collaboration — especially if you’re working with an SEO expert, digital marketer, or support team. Just make sure you assign the right roles and always review user access periodically.

📞 Need Help with GBP Management?

Whether you’re a local business or multi-location brand, I help businesses set up, manage, and optimize their Google Business Profiles to drive leads and visibility.

Contact Me to get started with expert help today

Article is written and reviewed by Nimesh Barai - Expert in Digital Marketing